The Volume Trap

Volume ≠ Consequence

$ $ Most tasks Volume The residual Consequence What companies measure What actually matters
Klarna Customer Service

AI handled two-thirds of all customer chats. Resolution time dropped from 11 minutes to 2. Cost per ticket collapsed.

The residual: complex disputes, emotional escalations, moments requiring empathy and judgment. No graceful handoff existed.

Result: CEO admitted they went "too far in the wrong direction." Reversed course. Now hiring human agents back.

The volume was automated. The consequences were not.