Proof of Method
SignalScore: I grade B2B homepages in public.
I kept seeing the same thing as an advisor. Companies pour money into the product, then lose the deal at the homepage. So I built a tool to measure it.
SignalScore grades any B2B homepage across 8 dimensions, from the five-second verdict to the close. I've run it on 50+ companies in the open. I even ran it on my own. It's the same diagnostic I use inside client engagements. The only difference here is that you can watch.
What 50+ teardowns showed
Most homepages describe the product. Few make the case for change.
Almost nobody makes the buyer feel the cost of doing nothing. The product page is polished. The pricing is clear. But the page never answers the only question that moves a deal: why change, and why now.
That's the gap I work in. SignalScore shows you where it opens. The conversation is where we close it.