Chad Bockius

There are few names in the industry that create an immediate and lasting image of failure. Edsel is one of them. This 1958 Ford was supposed to be a breakout success. It was planned to be the car every middle-class American would want. As you’ll see, Ford had every chance to get the product right.

Twitter made news this week with the announcement of their new beta program. But this is no ordinary product testing play. They’ve built a standalone version of Twitter, with new full-blown features for these select users to try. “Unlike traditional betas, where users test nearly completed features before public launch, the feedback from the beta

In a famous video on product market fit, Marc Andreessen uses the term “zombie” to describe what happens when you fail to build a breakout product. Your product, or business, is technically dead but still moving forward. Everyone can feel it, but they deny it and keep going. They expect the next release or the